Making the world a little better for just a few bucks.


Our goal is to build a company that makes a positive impact on the world. The Hold Button is just the first in what we hope is a long line of fun, simple, effective products that people enjoy--while being conscious of local economies and impact on the planet.


Jens McNaughton

Jens founded The Lovly Company after working at creative shops and brands. Along the way, he's helped out on a few notable product launches. He definitely owns too many bicycles, and probably drinks too much coffee. He lives in Santa Monica, CA.